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CELEBRATING BLACK HISTORY

Like our favorite song, a powerful legacy never leaves us with an empty lyric. This Black History Month we welcome you to #PlayMyCadillac—Cadillac playlist & short stories inspired by Black artistry in entrepreneurship, automotive, and iconic music. Cadillac is proud to celebrate the many more Black stories to be told, those on records, or on the road.

ALL-ELECTRIC

CADILLAC LYRIQ

EXPERIENCE LYRIQ
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Musician Lucky Daye and His Partner Share a Loving Embrace In Front of Their Cadillac LYRIQ

MY CADILLAC PLAYLIST

Black History Month, we welcome you to #PlayMyCadillac—playlist inspired by Black artistry in entrepreneurship, automotive, and iconic music. Cadillac is proud to celebrate the many more Black stories to be told, those on records, or on the road.
LISTEN NOW
LISTEN NOW LISTEN NOW
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Play My Cadillac features the remarkably driven compact luxury 2023 XT5 fit for a family legacy that settles for nothing less.

2023

CADILLAC XT5

EXPLORE XT5
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SEE MORE AUDACITY CAMPAIGNS 

THE STORY CONTINUES
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CADILLAC RISING ICONS: ESTHER ANAYA

Colombian-born Music Virtuoso Esther Anaya steps into the blue oneness of the all-new 2023 Cadillac Escalade. From iconic DJ sets in Vegas to her own unique techno style, the electric violin. Esther has the undeniable drive to match this High-powered Luxury vehicle.
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CADILLAC RISING ICONS: PHILLIP ASHLEY RIX

Cadillac celebrates the audacity of Phillip Ashley, making luxury chocolate accessible to the world. Phillip has developed an international following for his wildly imaginative chocolate tastings and experiences. Learn more
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CADILLAC RISING ICONS: RENAE L. BLUITT

The storytelling prowess shown by Renae Bluitt is undeniable. Renae is an established Film Maker, Producer and Advocate for accurate representation of Black Women in Media. See more of her audacious work here.
Andre Power, Creative Director of the Artist Collects "Soulection"

CADILLAC RISING ICONS: NNEKA ONUORAH

Cadillac is beyond proud to feature Nneka Onuorah — the first female, and first person of color to win an Emmy for Outstanding Directing for a Reality Series. Check out more of her trailblazing work here.
Andre Power, Creative Director of the Artist Collects "Soulection"

CADILLAC PRESENTS:
DRIVEN BY CLASS EPISODE 1

Cadillac highlights the grind of Andre Power, Creative Director of the Artist Collective “Soulection” as he spends a day in New York City scouting new locations for his global event “Link Up”.
Emil Wilbekin, Founder of Native Son Speaking with a Woman

ORIGINS OF AUDACITY:
EMIL WILBEKIN

Emil Wilbekin discusses what he’s proud of, the organization that he started six years ago, Native Son, and the true meaning of “icon-status”.
Bangladeshi Born, Queen NY Native Hip-Hop Artist, Anik Khan

Spotify Playlist - Be Undeniable

Check out Queens, NY, Bangladeshi born Hip-Hop Artist Anik Khan’s top picks for this month’s Spotify Playlist, presented by Cadillac.

THIS IS ONLY THE BEGINNING

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the underrepresented communities.

Sign up to stay informed about our future initiatives.

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic
gesture; this is an ongoing commitment to operate in service to the underrepresented communities. 

Sign up to stay informed about our future initiatives.
STAY INFORMED