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BE UNDENIABLE

Through a series of striking portraits to poignant, insightfully inspiring stories we experience the uncompromising presence of Asian-American identity. Be Undeniable with Cadillac LYRIQ

Behind The Scenes: Anik Khan 

Influenced by the multi-diverse sights and sounds of Queens, NY, Bangladeshi Born Hip-Hop Artist Anik Khan reminds us why being undeniable is the only option for making it to the top. 

Behind The Scenes: Amanda Nguyen 

Social Entrepreneur and Civil Rights Leader Amanda Nguyen stands with the Asian-American community and the fight for Women’s rights worldwide.  

Behind The Scenes: Thao Nguyen 

Second generation GM employee, First Generation Cadillac Executive, Vietnamese born Thao Nguyen shares her journey to being undeniable. 

Enjoy playlist curated by Bangladeshi-American, Hip Hop Artist, Anik Kahn. 


In addition to our pledge, we are working to promote Equity + Justice in the following sectors.

Art

Entertainment

Entrepreneurship

Innovation

THIS IS ONLY THE BEGINNING

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the underrepresented communities.

Sign up to stay informed about our future initiatives.