ICONIC THEN, ICONIC NOW
For more than a century, Cadillac has been driving innovation and setting the standard of American luxury. Explore the history of an icon and learn how Cadillac is continuing to reimagine what is possible.
DISCOVER CADILLAC IN YOUR FAVORITE SONGS
Cadillac has played a role in music for decades. Iconic artists put our iconic brand at the heart of their most unforgettable tracks. Press play and turn up the volume.
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SPARKING A CHANGE
Cadillac introduced the industry’s first electric starter in 1911. Today, LYRIQ is leading the way toward an all-electric future.
Simulated model shown. Actual production model will vary. See dealer for availability details.
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A TIMELESS SYMBOL
The original Cadillac emblem was inspired by the family crest of Antoine de la Mothe Cadillac, the founder of the city of Detroit. Over the last 122 years, the Cadillac Crest has continued to evolve to reflect the changing times. The most recent streamlined, monochromatic version points toward Cadillac’s all-electric future.
Simulated model shown. Actual production model will vary. See dealer for availability details.
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GROUNDBREAKING TECHNOLOGY
GROUNDBREAKING TECHNOLOGY
In 1954, Cadillac became the first carmaker in the world to standard-fit all models with power steering. On average, Super Cruise®
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Escalade ESV Sport shown.
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MORE THAN A STYLISH CAR
The 1964 Cadillac Series 62 Coupe combined style with power, boasting an all-new V8 engine with more horsepower and torque. Today, the powerful Escalade-V is the first SUV to offer the V-Series badge.
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A CENTURY OF POWER
In 1915, the first mass-produced V8 engine was introduced in all Cadillac models. Powered by the highest output in Cadillac’s history—a 6.2L Supercharged V8—the 2022 CT5-V Blackwing is the perfect balance between raw power and precise power.
Extremely limited availability.
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EYE-CATCHING DETAILS
The soaring tailfins of the 1959 Eldorado Biarritz were the epitome of postwar, jet-age optimism. The thin, vertical taillamps on the 2021 Escalade accentuate its eye-catching and confident aesthetic.
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A VEHICLE FOR CHANGE
In the 1930s, Cadillac began embracing a more diverse audience. Today, Cadillac continues this ongoing commitment to service underrepresented communities and collaborates with BIPOC and LGBTQ+ artists to create inclusive brand experiences.
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A SMOOTH RIDE
In 2002, the world’s fastest-reacting suspension technology—Magnetic Ride Control—was first introduced on the Cadillac Seville STS. Today, Cadillac Escalade is the only full-size luxury SUV to employ Magnetic Ride Control technology.
Escalade-V limited availability. Preproduction model shown. Actual production model will vary.
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DEDICATION TO RELAXATION
Cadillac offered the first automatic climate control system in 1964. Cadillac’s dedication to comfort continues with LYRIQ’s next-generation Active Noise Cancellation and seating architecture that offers lumbar support and massage.
Simulated model shown. Actual production model will vary. See dealer for availability details.
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ALWAYS LOOKING FORWARD
In 1959, the Cyclone concept car drew heavily from the groundbreaking and futuristic aerospace designs of the era. For Cadillac’s VTOL, the sky’s the limit: The Vertical Take-Off and Landing concept vehicle uses drone technology to fly passengers above the street.
CELEBRATING 122 YEARS OF INNOVATION
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1902-1905
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1905
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1909
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1933
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1941
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1952
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1970
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2000
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2020
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CADILLAC ANNIVERSARY COLLECTION
Celebrate the legacy of Cadillac innovation. Be iconic then, be iconic now.