THE BIRTH OF AN ICON

The legend of Cadillac began in 1902—launching an epic tale of innovation and cutting-edge design that continues to this day. Our brand first earned distinction as Standard of the World by demonstrating a level of quality unthinkable in the fledgling automobile industry. Since then, the name Cadillac has become synonymous with “ultra-stylish, elegant and trend-setting.”

From this legacy, CELESTIQ is born.

Cadillac is an icon the world around, celebrated in song, on film and in the arts. Our brand is a cultural touchstone prized by those of wealth and achievement, discernment and sophistication.

The innovation and technological leadership that distinguish Cadillac are rooted in Detroit. Our originality and glamour can be traced to Hollywood, by way of GM Design’s California coachbuilder. From the low-volume, handcrafted V16 engines of the 1930s to the ultra-luxurious Eldorado Brougham of the tailfin era and beyond, our designers envisioned Cadillac to be a brand of artistry, authenticity, craftsmanship and unparalleled refinement.

Powered by GM Design, Cadillac has emerged as a formidable presence in design technique and innovation, pioneering many of the methods and tools used widely today.

The Goddess debuted as ornamentation for our luxury vehicles in 1930. Meant to emphasize the modern beauty and fleetness of Cadillac, she invokes a spirit of unsurpassed swiftness and power. The Goddess became more streamlined as the years progressed and adorned the hoods of Cadillac vehicles until the end of the 1950s.

The Goddess has been resurrected as an homage to our illustrious design history, a new symbol of our personalized, handcrafted artistry. Inspired by the past yet thoroughly contemporary, the new Goddess is powerfully sophisticated though delicately refined—sculpted to reflect an attention to detail only found from Cadillac.